Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that emailing exactly every 5 days gets you the best result every time, there is no such thing. And there’s a very good reason for it.
Every market, every niche, every audience and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make just about any email frequency work.
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Let’s lay the ground work first. You don’t want to have too much time in between emails, or your readers will forget you. Anything less than once a month is not a good idea. In most markets and for most business models you don’t even want to mail less than twice a month.
On the other end of the spectrum, you don’t want to go any higher than one email per day on average. I personally send my emails once a week. I feel like that has worked great for me. If I feel a need to share something with my audience before my next weekly email goes out, that’s fine, I just don’t want to push my audience away with too many emails.
Start by looking at what you’re doing now. Then figure out how often you want to mail. Do you grow a closer connection with your market by emailing more often? Do you want to drive more traffic back to your site by emailing them links frequently? Do you want to grow your income by making more frequent email offers?
Once you know where you’re at and where you want to be, you can start to make a plan for getting from point A to point B. What you don’t want to do is go straight from emailing once every few months to daily emails. It’ll get your readers clicking the spam button like crazy! Instead, start with monthly emails of months, then let your readers know you have more to share with them and start emailing weekly. Then a few months later, ramp it up to daily emails…if desired.
If you are emailing daily, find a good reason why. For example, while you usually publish a weekly newsletter with the occasional promotional email in between, running a 15 or 30 day challenge for your readers is a great excuse to hit their inbox daily without seeming pushy or spammy.
Listen to your audience when you get feedback on email frequency but also realize that there will always be someone complaining. Look at data like open rates to get a better feel for what frequency is working best for you and your audience.
Do you have any tips you would like to share? I’d love to chat in the comments below!