Are you ready to build a simple but effective marketing strategy that drives revenue 24/7, 365 days per per year? If so, the Browser to Buyer workshop by Abby Lawson is for you! In this post, I’ll be talking about what Browser to Buyer is and why I believe it will be beneficial for you.

Here’s a little background on the creators of this workshop…

Abby Lawson and her husband, Donnie are the creators of the Browser to Buyer Workshop. Abby is the blogger over at Just a Girl and Her Blog. She is the very first blogger I started following back in 2013. 

Abby is an OG blogger and she knows her stuff! That’s one reason I’ve purchased courses from Abby in the past. Her courses are very detailed and packed with valuable content…no fillers! I know what I purchase from her is going to teach me something I didn’t already know.

If you haven’t checked out Abby’s blog, Just a Girl and Her Blog, you should! She is a true success story and a great blogger to follow.

What is Browser to Buyer?

  • A simple but extremely effective and repeatable three-phase marketing plan to optimize on-site email conversations on your blog, turn those suibscribers into immediate customers with a low-dollar irresistible offer, and then turn your customer into a repeat buyer. 
  • Includes step-by-step walkthroughs and a behind-the-scenes look into their business strategies. They don’t just tell you what to do. Abby and Donnie will show you why the strategies are effective, how to implement them, and how these strategies have personally transformed their business. 
  • An immediately actionable system. This isn’t theory to implement “one day” but things you can change in your business now to maximize the potential of the traffic you already have coming to your site. 

What Does the Workshop cover?

  • Class 1- Effective Email Opt-Ins
  • Class 2- Setting Up a “Tripwire” that Converts
  • Class 3- Creating a Profitable Welcome Series


  • Comprehensive list of 50+ proven opt-in ideas to help you come up with the ideal offer that will bring in tons of subscribers in your ideal demographic
  • Detailed tripwire landing page blueprint that takes the guesswork out of creating an effective and compelling offer to successfully convert browsers into buyers
  • Extensive email vault containing more than 20 of the exact emails they send to their list to use as examples so you’ll always know exactly what to say and when to say it
  • Bonus videos that teach how to create a printable and how to set up a password protected page to use as an opt-in offer so you can get your system up and running ASAP

Class 1- Effective Email Opt-Ins

You will learn…
  • Their three part marketing system map, giving you a bird’s eye view of the overall strategy you can put in place on your site to truly take advantage of the traffic you already have
  • The two most important factors that determine opt-in incentive success, which will result in a higher number of email subscribers who are engaged and excited to learn about the topic you’re teaching
  • The shift that has happened in the past few years that has changed what the “ideal” opt-in entails, allowing you to offer the best types of opt-ins to your audience
  • Which new tools you should be using to offer your opt-in incentive in order to get the highest conversion rates
  • How to set up the technical side of the opt-in process to better connect with your subscribers in the future (saving you time and frustration!)

Class 2- Setting Up a “Tripwire”

You will learn…

  • How to set up an effective “tripwire” to quickly turn browsers into buyers with an irresistible, no-brainer, time-sensitive offer
  • The key to creating a compelling offer that will be extremely helpful for your readers and result in more sales
  • The three strategies you should be using to create a highly converting landing page (and why so many people get this wrong)
  • The newest and best tools to create landing pages and deliver digital products and how to set up those technical elements quickly and easily

Class 3- Creating a Profitable Welcome Series

You will learn…
  • How an automated and smart welcome series can turn brand new “low value customers” into “high value customers” and convert subscribers into customers for the first time
  • How to build trust with your readers by providing tremendous value to them
  • The exact email series we use to drastically increase sales of our products
  • How to create a profitable email series even if you don’t have your own product to sell
  • How to pinpoint weak areas in your funnel and how to troubleshoot if your series isn’t converting the way you hoped it would
  • How to set up the technical side of the email series, eliminating guesswork and frustration

At the end of the workshop, here’s what you will be able to do…

  • Maximize your opt-in offers to convert site visitors into subscribers using the best incentive strategies and latest tools
  • Turn your horde of brand new subscribers into first time purchasers using a one-time, irresistible, low-dollar tripwire, and fundamentally change the nature of your relationship forever with that subscriber
  • Quickly nurture your new subscribers and first time buyers into a trusting relationship where they are eager to purchase higher value items
  • Define a concrete metric by which you can measure success, evaluate your system, and easily make improvements where needed
  • Create a streamlined system where everything works together to convert your site traffic into loyal subscribers who love your products and keep coming back again and again
  • Repeat this system over and over again for different products and verticals on your site
Don’t have an email provider yet?

MailerLite is the provider used for Confessions of a Boss Babe. If you have 1-1,000 subscribers, you can use MailerLite for FREE to send up to 12,000 emails per month! MailerLite also offers paid plans if you have more subscribers or need to send more emails. 

Ready to get started? Click the button below to sign up for the workshop. Happy Learning!



This post contains affiliate links. Meaning that if you purchase their product by using the direct link, I receive a small compensation at no extra cost to you. HOWEVER, I only recommend tools and resources I absolutely love and/or currently use myself. 

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